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One thing that's clear is that companies that know how to make use of their data effectively are going to be the ones that are going to have a very strong competitive advantage. So I think increasingly essentially it will be almost like a minimum requirement in order to compete that you need to corner and make most of the data you have. So in addition the people who are going to benefit from this also are companies that enable this. There are at the lowest levels the guys that provide the infrastructure, the database technology, the kind of new, NoSQL, those types of technologies for harnessing the data, and then the companies who help extract the information from that. And of course we like to think we're in that position where we are part of the companies who help other companies extract real value from their data and know how to deal with large volume and big data phenomena, but how to apply sophisticated machine-learning type technologies to really get to the signals of that.
Now, as to the bigger picture, I think if you look at, say, governments and countries as well, the same I think that applies for companies also applies for governments and social structures. Governments that harness their internal data about their people who can maybe use that to direct policy, to direct things like education, who can effectively make use of the data they have about their country just as companies can do I think should also have a competitive advantage on the global market of countries.