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The CNtoo channel rebrand was led by me. I devised the original concept which was to engage children with the brands through stop motion animation. We shot these stings and idents and any post production work was done largely by me in afx. The pre production took the most amount of time and we had a team of us working on the print assests and storyboards. Flash animators came in to produce bespoke animation. Each frame was then printed out ready for the shoots. We worked in 8 fps to keep production to a minimum and to give it a more achieveable feel. The website, cntoo.co.uk was also created and it allows users to upload their own animations with a chance of getting them aired.